3 Form Factors Of Retail Audio Demonstration Systems

2017-04-28

These years, retail audio POP music demo player has become a recognized category thanks to the increasingly growing demands of the smart & mobile audio devices. To help shoppers experience, compare the music quality of the music devices in demonstration is going to be a challenge if customer’s budge or retailer’s shelf space is limited.

The basic goals of the retail audio demonstration is simple: to engage shoppers experience the genuine audio quality and understand the highlighted features to make purchase decision.

Then we would have 3 form factors of retail audio demonstrations:

1.  Pure Audio Boxed Player

This is the most popular form that is space-saving and cost-effective for retail integration.

With the strong decoder and high quality audio effect, it supports lossless music file like formats .wav,  .flac up to 320kbps. Shoppers will be guided with focus only in the audio part via push button activation to play, pause, next track, time-out, volume up, volume down, etc.

2. Video Player With Embedded Audio

Some brands may create compelling video presentations for the headphones / speakers, they want to impress the shoppers with the highlighted features via the video presentation, with music files embedded into the videos.

This may be a good idea, and the ROI is obviously higher if audio quality is not a selling point for the headphones/ speakers under retail demonstration, because high quality audio files like .wav, .flac could not be embedded into the videos. Additionally, the video presentation has to be interrupted by users’ interaction like “next track”, “repeat”.

If the audio quality could be compromised,  it could be an ideal solution to get the best ROI.

3. Separated Audio & Separated Video Working Together

As explained above, the best retail audio demonstration should make the best use of audio & video, then we need to isolate the interactions of the video part & audio part to let them function separately according to user’s interaction.

In this way, serial port communication would be added into a master device ( audio board ) to control the slave device ( video player ). In this way, when shoppers push a selector button on the right (as per the above picture ) to skip a demo music file, the left video player doesn’t change its playback status, but can be changed when needed depending on serial commands incoming.

Following up to this creative solution, the master device could be a touchscreen tablet, and the slave device can be a simple video player or a sophisticated video strip / wall if needed.

In the retail field, lighting control and power distribution could also be integrated as our solution has built-in interface for lighting & power distribution.

Like being said, the only limitation is your imagination.

For retail audio demonstration, We custom build what you demand, on budget, on schedule.