Экраны POP Retail: важные факторы принятия решения и варианты аппаратного обеспечения

Retail Signage projects today have different requirements, mainly in terms of cost and performance, as well as the specific flow of user interaction.

Making the right decision when selecting the most suitable retail point of sale equipment has become a challenge for most retail equipment manufacturers and retail furniture manufacturers before they understand the critical decision factors and available equipment options.

Tired of making decisions? Not all retail screens are the same!

Let’s say there is a project that requires the activation of a 7 » POP Video Player open frame motion sensor,

In fact, we are faced with at least 3 hardware options as shown below:

1 # Deluxe model No. OP7007, Specification

• 12V input,
• Decoder 1080P,
• without built-in memory,
• seamless 720P video (what is it? Click on the link)
• 350 nits IPS screen with full viewing angle;
• metal case;

2 # Economy, cheaper version OP7007

• 5V input,
• Decoder 1080P,
• without built-in memory,
• seamless 720P video,
• 350 nits IPS screen with full viewing angle;
• metal case;

3 # entry-level, model # OP7003, specification sheet

• 5V input,
• 720P decoder (no seamless video loop),
• with built-in memory 256 MB,
• TN screen with limited viewing angle;
• Plastic case;

It’s easy for us to figure out a complete list of decision factors:

>>> User experience: 1 # seamless loop or not; 2 # full or limited viewing angle;

>>> Cost: case materials, memory option, input supply voltage,

>>> Type of media decoder,

>>> Screen type;

>>> Simplicity and deployment method: SD card vs built-in memory (auto copy via USB is available for both options);

Each variable mentioned above has a specific impact on the end user, so it is always important to understand the actual requirements. Fortunately, modern agencies and retail equipment manufacturers are happy to learn to understand what they need and what they will get.

AOK Displays strives to become a solution independent provider of complete IKEA-like signage solutions. We look forward to sharing customer needs and wants, contact us today.