Shopper Analytics Becomes A Universal Technology With Biometric Camera For Face-Recognition

2019-05-15

There have been quite a few years when retail shopper analytics is not effective. No matter how advanced technologies we use, for example iBeacon, RFID tag, touchscreen to record in-store shopper’s activities, the shopper analytics is just neither precise nor relevant, if we found the analytics not positive, we are not able to improve shopper experience at the very moment.

Today, Shopper analytics becomes a universal technology. As biometric camera with face-recognition capability & built-in algorithm helps retail signage app developers understand shopper’s activity precisely & effectively.

Biometric camera module, which is always made of two cameras, one is with infrared sensor, the other is equipped with RGB sensor, can read real people only. So retail signage system with shopper analytics can detect the presence of people and univocally identifies them, no matter whether the shopper is passing by with straight footfalls, or taking a quick glance but actually didn’t stop to engage at the retail display, or just stopping to keep engaged for a while. Through the preset object pattern set, the system detects the interactions of the shoppers with the products on the shelf/riser/ demonstration table if a product is picked up or the product is taken & then put back. It can be integrated with connected displays, also, it can work independently, to boost retail analytics performance for the traditional, off-line retail screens. It can work as a smart sales assistant to add audio trigger, video trigger with preset rules, thanks to the face-recognition capability, the system understands people’s intention along the retail shelf precisely, then these preset triggers can be fired at the very right time with a very good manner.

Here is a research paper about shopper analytics & retail audience measurement.

This is a new era of retail vision tracking with enhanced shopper interactivity. With Rockchip RK3288 & RK3399,  their strong GPU can do video analysis and pattern match, computation very effective & precisely, they are also the mainstream processor for the face-scan access control terminals in China high-speed train station check-in points, Alipay face-scan payment terminal screens.

Checking the technical specification of these face-recognition biometric cameras ? Download Datasheet via clicking the link.

This model has been used for our 8-inch retail tablet with Face-recognition camera, it is also a wonderful solution for access control & meeting room management.